Celebrity Physicist: How the Press Sensationalized Einstein’s Search for a Unified Field Theory

Dr. Paul Halpern authored an article for Physics in Perspective about how the press sensationalized Einstein’s search for a unified field theory.   
“As we will see, driven by commercial incentives, the press has maintained its own notion of what is a revolution, or at least a major breakthrough, and therefore newsworthy. In the case of Albert Einstein—who starting in the 1920s became a familiar household name—practically anything he said or did publicly drew press attention.”   
The article and Halpern himself were heavily quoted in a recent article for Quartz Media.

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